We have recently have several customers approach us as to why our prices are higher than many other websites including eBay, Amazon and many other Mass retailers. The answer to this is simple. Forever Metals is a business that is located in the United States. We also base our tungsten carbide ring manufacturing in the United States and strive to use the highest quality merchandise. We would love to continue to lower our prices however we cannot come close to the retailers that purchase from overseas vendors for mere dollars per ring. The overseas vendors have also made it virtually impossible for small businesses, US based, to flourish. Price is equal to the quality you will receive. We have received many calls from distraught customers whose rings purchased for $29-$59 (sometime even less – Yikes) have turned black and look terrible. They contact us because the placed they purchased the ring from won’t return their emails. Once a tungsten ring starts to tarnish there is nothing that can be done to save the ring. The ring is now garbage and that is where it belongs. Forever Metals is a small United States business that stands behind the quality of rings we manufacture. We may not be the lowest price around but offer returns, exchanges and a great lifetime guarantee. We also run many promotions that lower our prices or offer incentives. Keep the business within the United States and buy high quality tungsten rings from companies that care.